Some of the consumers are more willing to pay for products from rare livestock breeds. This can be supported by expanding information offers. The positive term “old livestock breed” is conducive to marketing. The marketing of products as regional specialities in particular has potential. The food retail sector is buying larger quantities of products, thus offering farms with larger herds of rare breeds and cooperations from several farms sales opportunities. By using professional and national marketing structures, the number of animals kept can be promoted and the danger to the respective livestock breeds can be overcome.